

Packaging preview. Product photography coming soon.
Nº 01CleanseAM + PM
Soft Reset Gentle Hydrating Gel Cleanser
A clean slate that never feels stripped.
An oil-free gel cleanser that lifts makeup, sunscreen and the day without disturbing your moisture barrier. Watermelon, apple and lentil extracts leave skin soft, calm and quietly hydrated.
- Removes makeup, SPF and impurities without a tight, stripped feel
- Fruit-extract trio helps skin hold on to hydration
- Licorice root and witch hazel water help calm the look of redness
- Sulfate-free and fragrance-free, gentle enough for twice-daily use
- Best for
- All skin types · Sensitive · Dry · Post-procedure
- Texture
- Clear, cushiony gel with a soft, low lather.
- When
- AM + PM
Free U.S. shipping over $50 · 30-day money-back guarantee
- Fragrance-free
- Sulfate-free
- Paraben-free
- Cruelty-free
- Made in USA
How to use
- Dispense a quarter-sized amount into damp palms and work into a light lather.
- Massage over face and neck in slow circles for 30–60 seconds.
- Rinse with lukewarm water and pat dry. Use morning and night.
Full ingredients
Aqua, Cocamidopropyl Betaine, Glycerin, Decyl Glucoside, Xanthan Gum, Panthenol, Glycyrrhiza Glabra (Licorice) Root Extract, Citrullus Lanatus (Watermelon) Fruit Extract, Pyrus Malus (Apple) Fruit Extract, Lens Esculenta (Lentil) Fruit Extract, Sodium Lactate, Sodium PCA, Hamamelis Virginiana (Witch Hazel) Water, Disodium EDTA, Citric Acid, Phenoxyethanol, Ethylhexylglycerin, Alcohol, Butylene Glycol, Fomes Officinalis (Mushroom) Extract.
Details
- Size
- 6 fl oz / 177 ml
- Scent
- Unscented.
- Skin type
- All skin types, Sensitive, Dry, Post-procedure
- Ritual step
- Cleanse · AM + PM
- Made in
- USA
- SKU
- JE-001
Precautions
For external use only. Avoid contact with eyes. Discontinue use if irritation occurs. Keep out of reach of children. Store in a cool, dry place.
Shipping & returns
Free U.S. shipping on orders over $50. Orders ship within 1–2 business days. 30-day money-back guarantee. Full policy.
Inside Soft Reset.
Soft Reset was made for the moment you walk through the door and want the day off your skin. A cushiony, low-foam gel melts over damp skin, loosening makeup, sunscreen and city residue with a gentle, sulfate-free cleansing base.
Where most cleansers take something from you, this one gives back. Watermelon, apple and lentil fruit extracts pair with panthenol (pro-vitamin B5) and sodium PCA to keep skin feeling supple, while witch hazel water and licorice root bring a sense of calm. It is gentle enough for sensitive skin and twice-daily use.
“Every ritual begins with a clean slate.”
The J Effect
Key ingredients.
Watermelon, Apple & Lentil
A fruit-extract complex that helps skin feel plump and replenished right after rinsing.
Panthenol + Sodium PCA
Pro-vitamin B5 and a skin-identical humectant that support a comfortable, hydrated barrier.
Licorice Root
A soothing botanical that helps calm the look of redness and uneven tone.

Your Soft Reset ritual.
- 01
Dispense a quarter-sized amount into damp palms and work into a light lather.
- 02
Massage over face and neck in slow circles for 30–60 seconds.
- 03
Rinse with lukewarm water and pat dry. Use morning and night.
Soft Reset, answered.
Is Soft Reset good for sensitive skin?
Yes. It is sulfate-free and fragrance-free, built on mild coco-derived cleansers and paired with soothing licorice root and witch hazel water. As with any new product, patch test first if your skin is reactive.
Does it remove makeup and sunscreen?
It lifts everyday makeup and sunscreen in one pass. For long-wear or waterproof formulas, cleanse twice: the first pass loosens, the second pass cleans.
Can I use a gel cleanser if my skin is dry?
Soft Reset is formulated with glycerin, panthenol and sodium PCA, so it cleans without the tight feeling many gel cleansers leave behind. Follow with a toner and moisturizer to seal in hydration.













